SFA is the first dedicated folklife organization along the US-Mexico border corridor focused solely on uplifting, supporting, and presenting the work of traditional artists year-round. Their mission is to build more equitable and vibrant communities by celebrating the everyday expressions of culture, heritage and diversity in the Greater Southwest.
Recent News

Southwest Folklife Alliance Announces 2024 Master-Apprentice Award Recipients
On December 27, 2024, the Southwest Folklife Alliance announced the 2024 recipients of their Master-Apprentice Artist Award. Each artist will work with an apprentice as a way to pass down traditional knowledge of their respective artform.
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Master-Apprentice Artist Award
The Southwest Folklife Alliance (SFA) Master-Apprentice Artist Award provides direct support for master traditional artists living in Arizona to pass on art, culture, and heritage practices to apprentice learners.
The award supports a master artist or tradition bearer who has identified a qualified apprentice (or group of apprentices) to engage in a teaching-learning relationship that includes one-on-one mentorship and hands-on experience. Our highest priority is to support apprentices to learn from master artists within their own cultural traditions. Funds can be used to help cover artist fees, offset costs of raw materials, and support any travel essential to the exchange. Traditional artists & culture bearers receive $5,000; apprentices receive $500.
Visit the SFA website for more information.
Banner photos: (left to right) Adrian Perez; Barbara Teller Ornelas; Carlos Valenzuela; Keith Johnson; Joanne Hunter. Photos by Stephen Meckler, courtesy of Southwest Folklife Alliance.
Southwest Folklife Alliance is an affiliate non-profit organization of the University of Arizona, College of Social and Behavioral Sciences