In February 2016, Dr. Linda Essig, founder of the Pave Program in Arts Entrepreneurship at ASU, presented this two-day interactive workshop based on the Arizona Arts Entrepreneur Toolkit–a comprehensive collection of digital tools designed to help artists support the business side of their practice.
Artist Entrepreneur Workshop
A two-day professional development workshop with Linda Essig.
Saturday – Sunday
Feb 20 – Feb21, 2016
Tucson Pima Arts Council
100 N Stone Ave #303, Tucson, AZ 85701
Cost includes Arizona Arts Entrepreneur Toolkit (a $75 value)
Learn how to improve the business operations of your creative practice in this two-day artist professional development workshop led by Dr. Linda Essig. Participants will learn how to develop a more entrepreneurial approach to their creative practice and will receive a free copy of the Arizona Arts Entrepreneur Toolkit. The toolkit puts resources, step-by-step instructions, and templates in one place to help artists support the business side of their creative practice.
Learn how to improve the business operations of your creative practice in this two-day artist professional development workshop.
Topics to be covered in this interactive workshop include:
- Developing a more entrepreneurial approach to your creative practice
- Budgeting your money and your time
- Financial literacy
- Negotiations and pricing
- Marketing and public relations
- Nonprofit, for-profit, or somewhere in between
The workshop is based on the Arizona Arts Entrepreneur Toolkit. Participants will receive a copy of the toolkit (a $75 value), comprising a comprehensive collection of digital tools artists can use to support the business side of their creative practice. The toolkit puts resources, step-by-step instructions, and templates in one place.
Tucson Pima Arts Council
100 N. Stone Ave, Suite 303
Tucson, Arizona 85701
Saturday, February 20 – 10:00 am-5:00 pm (lunch will be provided)
Sunday, February 21 – 10:00 am-2:00 pm (snacks will be provided)
Registration cost: $20.00
Student discounted registration cost: $10.00
Workshop size is limited to 30 participants. Advance registration is required.
About Linda Essig:
Linda Essig is Director of Enterprise and Entrepreneurship Programs in the Herberger Institute for Design and the Arts, including the Pave Program in Arts Entrepreneurship, which has helped over 30 student teams develop arts-based ventures for Arizona and beyond since its inception in 2006 and publishes the only research journal in the field, Artivate: A Journal of Entrepreneurship in the Arts. Her current research is on value creation by and evaluation of arts incubators. Also a professional lighting designer, Essig’s design for the ASU production of Suzan–Lori Parks’s “Venus” was part of the USA National Exhibit of theatrical design at the Prague Quadrennial in 2007. Essig has designed lighting for theatres throughout the country including Cleveland Playhouse, Milwaukee Rep, Missouri Rep, Utah Shakespearean Festival, Skylight Opera, La Mama ETC, Pioneer Theatre, Madison Repertory Theatre and others. Her work with Pave was funded by the Kauffman Foundation and she has also received funding from the National Endowment for the Arts, the City of Tempe, the Arizona Commission on the Arts, and others. She is the author of articles and book chapters on both arts entrepreneurship and lighting design as well as three books: Lighting and the Design Idea (third edition, January 2012), The Speed of Light: Dialogues on Lighting Design and Technological Change, and The Arizona Arts Entrepreneur Toolkit, available through the Pave Program. She has served on the boards of directors of the University/Resident Theatre Association, US Institute for Theatre Technology, and the Phoenix Fringe Festival and currently serves on the board of Rising Youth Theatre. Her blog, Creative Infrastructure covers arts entrepreneurship, arts policy, higher education in the arts and, occasionally, cooking. You can follow her on twitter @LindaInPhoenix
About the Arizona Arts Entrepreneur Toolkit:
Created by Arizona artists, for Arizona artists, Pave Program in Arts Entrepreneurship has crafted a comprehensive collection of digital tools artists can use to support the business side of their creative practice. The Arizona Arts Entrepreneur Toolkit puts resources, step-by-step instructions, and templates in one place. The toolkit’s six sections include business planning, budgeting, financing your work, public relations and marketing, legal issues for artists, and public art.
In addition to these comprehensive how to sections, toolkit users can download templates for individual, studio, and small organization budgets; guidelines for how to write a press release and a list of media outlet contacts; sample contracts; Arizona specific pricing guides, and more. Linda Essig, director of Pave, says “The Pave Program believes that artists are natural entrepreneurs and always have been. They create something unique and put it out into the world, which is the essence of entrepreneurial action. But without tools at their fingertips, artists sometimes find it challenging to connect their creative work to its intended audience.” The Arizona Arts Entrepreneur Toolkit helps them do that by providing accessible, understandable information for these burgeoning entrepreneurs.
The development of the toolkit was supported by the Arizona Commission on the Arts Art Tank Program, and production was supported by a grant from the Women and Philanthropy Program of the ASU Foundation.
If you are not attending the workshop, the Arizona Arts Entrepreneur Toolkit can be purchased for just $75, inclusive of shipping and handling. All proceeds from the sale of the Arizona Arts Entrepreneurship Toolkit go to the support of the Pave Arts Venture Incubator.
Pave Program in Arts Entrepreneurship at ASU paves the way to the future of the arts by investing in student innovation and creativity, supporting arts entrepreneurship education and undertaking entrepreneurial activities and research.
Tucson Pima Arts Council is the designated local arts agency for the City of Tucson and Pima County, providing arts and cultural development services through direct funding, technical assistance, commissions, and contracts to artists and arts organizations.
This program is supported through a grant from the Emily Hall Tremaine Foundation.