The Choice is Art Campaign
Aligned and embedded within the Arts Commission’s strategic plan, The Choice is Art is a 4-year promotional campaign for the arts in Arizona, meant to:
- Advance the cultural conversation in Arizona,
- Grow public understanding about the broad-spectrum benefits of arts programs and increase arts participation in Arizona communities, and
- Fortify a privately-held arts endowment whose funds can be utilized in support of statewide arts programs. This endowment, Arizona ArtShare, was established in 1996 and is held by the Arizona Community Foundation.
The Choice is Art’s first focus is the importance of access to arts education. Over four years the campaign will evolve to address the following: the significant contributions of Arizona artists and arts professionals, the positive impact of the arts on community health and livability, the broad economic impact of the arts and culture sector, and the singular role of the arts in promoting cultural understanding.