If you are data-driven, marketing savvy, forward-thinking, and passionate about developing and retaining new arts audiences, we want to hear from you.
Core duties include:
- Oversee and execute Long Haul Model strategy and audience development plan for the organization. Responsible for $3.5M revenue goal across all marketing and low-level annual fund segments (new attendees, repeat single ticket buyers, new and renewing subscribers, and new and renewing donors up to $4,999)
- Set campaign timelines – ensuring campaigns across the patron segments named above coordinate so that the right patron segments are getting the right communications and offers and the right time via multiple marketing and development efforts across subscription renewal and acquisition periods, ongoing single ticket marketing during the 32-week concert season, and three annual fund campaigns throughout the fiscal year.
- Donor stewardship/loyalty plan – oversee scheduling, planning, and execution of events such as open rehearsals, intermission receptions, and guest artist meet-and-greets, as well as offering these events as donor upgrade incentives to strategically appropriate segments.
- Annual fund for donors below $5,000 – generally includes three or four (if needed) direct mail appeals per year, along with campaign follow-up supporting materials, digital ads, and emails. Managing the timing of these appeals so as not to conflict with marketing solicitations mailing at the same time is important, as is knowing who not to solicit (for example, we will not solicit single ticket buyers or first-year subscribers for donations, a deliberate strategy that will aid in the cultivation and retention of these segments).
- Patron revenue and budgeting – working with CEO to set revenue goals for subscriptions, single tickets, and low-level annual fund, as well as develop detailed expense budgets for these areas.
- Pricing and scale of house – working with Patron Loyalty Director and Box Office Manager to review house map annually, make any adjustments to price map, set pricing for subscriptions and single tickets, and review/adjust dynamic pricing plan.
- Setting a policy for patron data hygiene – via patron database (Ticketmaster Account Manager and Ticketmaster Archtics) and community database (TRG Data Center).
- Website – ensure website content is written and designed to serve and attract the customer. Stay up to speed on various analytic and sales reports produced by staff and guide and approve data-driven decisions to improve site performance and sales conversions.
- Oversee PR – TSO has local, regional, national and international relevance and impact. Create a strategy, messaging, calendar/timeline for announcements.
- Oversee program book – determining content, strategy, messaging, and calendar/timeline.
- Supervise a team of eight full-time, part-time, and contract positions.
- Representing TSO in the community and at TSO concerts, events, and board meetings, which often take place outside of normal business hours on evenings and weekends.
Requirements to be successful:
- Broad knowledge of current marketing trends, especially digital and content marketing
- A relentlessly data-driven approach to all department campaigns and goals
- Familiarity with arts marketing and development activities, and able to see how those normally-siloed functions can be united under the Long Haul model.
- Must be creative, autonomous, and have strong attention to detail
- Excellent writing and speaking skills
- Must be technologically savvy
- CRM experience with ticketing and fundraising platforms
- Strong organizational and strategic planning skills
- Excellent data and financial management skills
- Experience managing and motivating other people
Organization/Company: Tucson Symphony Orchestra
Location: Tucson, AZ
Deadline: Open until filled
How to Apply: • Submit cover letter and resume to [email protected]
• No phone call or email inquiries, please