Posted

Position Summary:

The Phoenix Center for the Arts Marketing Manager is responsible for the execution of marketing operations pertaining to all Phoenix Center for the Arts programs taking place at Phoenix Center for the Arts, Thunderbird Arts Center, and any and all future locations managed by our parent company, Central Arts Alliance, Inc. This includes program and event marketing, public relations, media relations, website administration and design, and social media marketing.

The Marketing Manager is also responsible for creating and implementing the marketing plan in support of the mission and fiscal goals of Phoenix Center for the Arts. Alongside the Deputy Director, this position serves as a liaison between members of the media and Phoenix Center for the Arts, and creates strategies to foster a positive, productive relationship with its patrons and the community at large.

Key Responsibilities:

  • Creates and implements the Marketing Plan & Budget
  • Coordinates and executes advertising buys
  • Administers website and social media updates/upgrades
  • Contributes to graphic and web design efforts and supervises the graphic design team
  • Creates and distributes press releases
  • Liaisons with the media
  • Manages the sale of promotional opportunities
  • Manages the purchasing and sale of Phoenix Center for the Arts merchandise
  • Supervision:
    The Marketing Manager reports to the Deputy Director. The Marketing Manager may, from time to time, oversee Graphic Designers, the Public Relations Team, and/or the Communications Team. The Marketing Manager also oversees Patron Services.

Job Requirements:

The Marketing Manager possesses a full understanding of marketing and PR strategies, and has the communication skills necessary to interface with members of the media and the community. The Marketing Manager also demonstrates excellent written and verbal skills to prepare and distribute marketing materials, and speak publicly on behalf of Phoenix Center for the Arts. The Marketing Manager is creative and has the expertise needed to produce or oversee website and graphic design assignments including advertisements and promotional materials.

The Marketing Manager should have the technical knowledge to manage websites, social media, and other digital marketing services. The Marketing Manager will provide marketing campaign analysis to the Deputy Director for review and future planning.

The Marketing Manager plans and executes sales of promotional opportunities to resident organizations and local nonprofits.

The Marketing Manager also plans and supervises the sale of Phoenix Center for the Arts merchandise.

Authority:

The Marketing Manager is responsible for overseeing the marketing budget, tracking marketing expenses to ensure they remain consistent and fiscally responsible.

Performance:

Performance will be evaluated based on:

  • Successful development and execution of the marketing plan
  • Adherence to the approved Marketing Budget
  • Branding consistency within marketing materials
  • Meeting sales goals set by the Deputy Director on a regular basis

Pay and Hours:
DOE, full-time salaried

Spanish-fluent bilingual candidates are preferred.

To apply, please send a cover letter and resume to:
Lauren Henschen, Deputy Director: l.henschen(at)phoenixcenterforthearts.org


Details

Organization/Company: Phoenix Center for the Arts
Website: https://phoenixcenterforthearts.org/
Location: Phoenix, AZ
Deadline: December 14, 2018
How to Apply: To apply, please send a cover letter and resume to:
Lauren Henschen, Deputy Director: l.henschen(at)phoenixcenterforthearts.org